![]() It has gotten to the point that equipment companies have begun timing their newest equipment launches to the studio's update schedule whenever it features one of their products in a content release. "Today, we have to consider who we can integrate and what benefit there is to the game-we have many, many brands waiting to be included." "In the beginning, we had to ask manufacturers to be included in the game," said Giants Software Marketing Manager Wolfgang Ebert. It's a 180-flip from when the Swiss studio had to request permission to use a hay baler or seed drill in its game. The Guardian notes that this side revenue stream has become lucrative enough to cover development costs. Equipment manufacturers took notice of its popularity, concluding what better way to get their product in front of millions of people than paying to put it into a popular industry-related game.ĭeveloper Giants Software claims it receives hundreds of product placement requests from farming equipment manufacturers annually. Interest in the game has grown so much that it became a competitive esport in 2019. This unparalleled realism has led to a series of 14 games so far, including Farming Simulator 23, launching in May. It literally has no equal since its closest competitors are cutesy mobile games that care nothing for realism, like FarmVille and Stardew Valley. However, it looks like the newest marketing venue for companies like Göweil and Manitou is, of all things, Farming Simulator.įarming Simulator has situated itself at the top of the food chain as farming sims go. Aside from ag expos and industry magazines, there aren't many places where you see advertisements for things like tractor combines. In a nutshell: Farming equipment is a niche product category with a narrow demographic.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |